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The Village has instructed six Moscow designers to develop a logo of modern Moscow, and Anton Schnaider of SILA became one of them. The logo, which on the one hand is very commercial, can also look somewhat aggressive — like Moscow itself. The logo should evoke the right feeling, so all the letters in the word “Moscow” has been replaced just by “M”, thus forming the international “Mmmmmm”. The inscription also bends in the shape of smile — Moscow tourist logo of pleasure.

The sign is easy to play with — it can be drawn in chalk on the sidewalk with any type of font — it's universal